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Tech Stack

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These are some suggestions for your “tech stack”, so the technology backbone tools that can help your company run efficiently. The ones below are crowdsourced favorites as a suggestion for you to look into them, and pick the one that works best for you, your stage, team size and budget.

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Team Communication & Communication

Slack – Real time chat and team channels
Zoom – Video Calls
Google Workspace – Email, Drive, Docs, Sheets (startup standard)
Notion – Another workspace option for documentation, notes, wikis etc.
Miro – Digital whiteboard for brainstorming or strategy session

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Website & Domain

Squarespace – Easy website builder
Wix – Another option for a website builder
Namecheap – Buy and manage domains
GoDaddy – Another domain purchasing option

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Scheduling & Calendars

Calendly – Self-service scheduling
Outlook

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Project & Task Management

Monday – Workflow automation and templates
Asana – Well-structured task lists and timelines
Trello – Kanban-style boards
Notion – Project tracking, docs and knowledge management
Airtable – Database / project management

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Emails & Marketing

Mailchimp – Newsletters and email automation
Substack – Great for thought leadership or updates to your network
Beehiiv – Newsletter & Blog & Analytics for founder updates

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CRM (Customer / Partner / Investor Management)

Hubspot – Free tier is great for early stage
Affinity – Purpose-build for VC, investor and network relationship tracking
Pipedrive – Streamlines Sales CRM

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Accounting & Finance

Quickbooks – Widely used by accountants
Xero – Good fit for startups
Expensify – Expense tracking & reimbursement

A stick figure sitting at a desk in front of a computer, appearing frustrated with a bent arm and head resting on one hand, while the other arm gestures at the monitor.

Payroll, HR & Benefits

Gusto – Full-service payroll and HR (popular with startups)
Rippling – All-in-one HR, IT and payroll system
Remote.com – Hiring international contractors or employees

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Fundraising, Legal Documentation, & Equity Management

Carta – Cap table management, valuations, equity grants (startup standard)
Visible.vc – Investor updates and data room
Flow – Fundraising CRM and pipeline tracking
Docusign – eSignatures

← COMPANY FORMATION

A NOTE ON MENTAL HEALTH →