Reproduction affects everyone, including those who want or do not want children, and those who do or do not have children. Understanding how male contraception development can benefit all is important to promoting a more equitable world.
Chapter 7:
Decision-making (User)
Key Points/Learning Objectives
- Who is MCI best suited for?
- When is the best time to consider or learn more about MCI?
- Who is impacted by having greater male contraception methods?
Key Findings / Main Themes:
Male Birth Control Perspectives Survey Report
Being a Good Dad – And a Good Man
Read MCI’s Consumer Research Report
Male Contraceptive Initiative led a study to identify unmet needs and satisfaction with current contraceptive methods among a sample of men across key market segments. This report shares the study’s findings.
What is a Persona?
The needs and interests of people impacted by male contraceptive methods are diverse, and they evolve over time. “Personas” help understand and design for those interests and needs.
There are three major types of personas when it comes to male contraception usage and benefits: users, beneficiaries, and intermediates. Users are defined as the individuals that will take or utilize the next generation of contraceptives designed for men. Beneficiaries include individuals who will benefit from the next generation of male contraceptives without having to take or use these products themselves. INTERMEDIARIES are composed of individuals that will neither take, nor directly benefit from the next generation of male contraceptives, but still have a vested interest in ensuring their development.
Personas & Male Contraception
What is Your Persona?
How MCI uses Personas
In this short animated film, we provide an overview of Personas, fictional characters based on real user needs and interests used during ideation sessions to develop new products and services, and explain why they are so useful in the context of male contraception research and development.
In this short animated film, we present and illustrate the various life stages of a man’s reproductive journey. As we know from women’s experiences with contraception, interests and needs evolve over time, so it is imperative that we design as many different birth control methods to meet these evolving needs. We utilize these stages to map out Personas for each, in order to help ensure we are considering as wide an assortment of interests and perspectives as possible.
In this short animated film, we present and illustrate the various stakeholders that are impacted by male contraception. People far beyond the users of these new contraceptive methods will benefit from them, so it is important to keep them in mind while designing the next generation of contraception. We utilize these groups to map out Personas for each, in order to help ensure we are considering as wide an assortment of interests and perspectives as possible.