The international market research study was designed to capture a holistic understanding of people’s perceptions about a wide variety of things related to male methods of birth control.
International Market Research: Study Design
The research was conducted across several distinct markets throughout the world that represent a significant proportion of people who currently have an unmet need for family planning. Research findings were generated by a quantitative survey exploring men’s interest in male birth control, female partner trust in men using birth control, and more.
Overview
The research was conducted via a quantitative survey of sexually active men with embedded discrete choice exercise.
- ~40-minute quantitative survey among 2-3K men in each country
- Discrete choice experiment (DCE) survey + detailed segmentation profile questions
- Inclusion criteria:
- Men, ages 18-60
- Have had sex with 1+ women within past 12 months
- Able to father children based on self-reporting (except if underwent vasectomy <5 years ago)
Sampling
The male contraception international market research study was designed to ensure geo-representative results.
- Listing of micro-areas that provide comprehensive coverage of the country, e.g., census enumeration micro-areas (e.g., wards, EAs), DHS sample frames, ASHA catchment areas or national lists of primary health facilities catchment areas, or local administrative zones.
- Each micro-area serves as a primary sampling unit (PSU).
- Among the full sampling frame of PSUs, 200 PSUs will be randomly selected with probability proportional to (population) size (PPS) within urban/rural strata aligned with the ratio of urban vs. rural populations in the country.
- Within each PSU, rapid household listings will be conducted to identify occupied dwellings with 1+ male resident, ages 18-60.
- Out of the qualifying sample of households within each PSU, 10 households will be randomly selected for survey.
- Random household selection will be performed using a survey tool algorithm (not convenience samples chosen by field teams).
- If 2+ men (ages 18-60) live in the same household, 1 man will be randomly selected within that household using the most recent birthday method.
- If the first man screens out, then the man with the second most recent birthday in that household will be looped into the interview.
- In rare cases, if all men in the same household screen out, the field team will proceed with the left-hand rule using the first household as a starting point reference.
Male Survey
- Screener
- Respondent age
- Respondent gender
- Methods currently using to prevent pregnancy
- If he had vasectomy in past 5 years
- CT Usage and Perceptions
- Use of methods
- Frequency of use
- Satisfaction
- Perceived side effects
- Past use of male methods
- Discrete Choice Experiment & form specific attributes
- Discrete choice
- Form specific side effects
- Form specific preferences
- Trust in efficacy
- Trust in safety
- Fertility Norms and Beliefs
- Gender norms
- Religious norms
- Beliefs & concerns about male CT
- Channels and Access
- Sources of family planning information
- Use of channels
- Points of care/access
- Willingness to pay
- Life Stage
- Frequency of sex
- Relationship type & quality
- Contraceptive decisions
- Number of current & desired children
- Sociodemographics
- Education
- Occupation
- Income
- Household makeup
- Religion
Female Partner Survey
- Female survey among female partners of men surveyed to assess relationship-level trade-offs
- Men were interviewed first and then asked to nominate his main/closest female partner for the survey
- Inclusion Criteria:
- If the man surveyed is married or living together with a woman as if married (full-time or part-time), that woman will be the default respondent for the female survey
- If the man surveyed has a female partner not living in the same household, but living within/near the same PSU, that woman will be approached and included as a respondent for the female survey
- If the man surveyed has a female partner not living in close proximity, the parallel female survey would be skipped
- If the man surveyed has multiple partners, with one or more living within/near the same PSU, one selected by the man as a “closest partner” will be surveyed
Additional Attributes Tested
- Overall side effects & benefits
- Lower blood pressure
- Higher cholesterol
- Lower cancer risk
- Better erections
- Nausea
- Fatigue
- Acne
- Skin rash
- Inconvenience
- It must be taken with food
- Sperm check needed at a doctor’s office after 3 months
- Sperm check needed at home after 3 months
- Topical gel side effects
- Stained clothing
- Period changes in female partner if gel rubs off on her
- Body or facial hair on female partner if gel rubs off on her
- Acne in female partner if gel rubs off on her
- Mechanism of action
- Stops your body from making sperm
- Keeps sperm out of your semen during ejaculation
- Prevents any semen from being ejaculated, while still allowing orgasm
- Changes the shape of your sperm so they cannot fertilize the egg Impairs the ability of your sperm to swim to the egg
- Administration side effects
- Pain during injection on arm or abdomen
- Itching or swelling on the arm or abdomen for a few days after injection
- Pain in scrotum for a few days after procedure
- Bleeding and swelling in scrotum for few days after procedure
- Implant removal
- Prefer doctor removal
- No preference
- Prefer natural breakdown in body
Partners
Research Partners
Funding Partners
Contact
For more information regarding this study, please reach out to us at contact@malecontraceptive.org or fill out this contact form: