Personas* are incredibly useful tools in user-centered design, marketing, and other disciplines focusing on customers or “users”.
A persona is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. are particularly useful during ideation activities for new products and services as they allow for the extrapolation of user preferences to inform attributes, thereby removing some of the ambiguity inherent in new product design. Male contraception is an especially ripe field of product design for persona generation and application given the lack of additional methods to date coupled with decades of knowledge around experiences with female methods.
* - Disclaimer: The development of these personas was conducted as a speculative design exercise. The foundation of the exercise is the qualitative understanding of the male contraception ecosystem that MCI has developed through our work. We have engaged with stakeholders that we feel are a holistic representation of this ecosystem: researchers, funders, regulatory agencies, government officials, product developers, marketers, students, parents, advocates, potential users, and the general public in general. The following is intended to be provocative. Our hope is that this will catalyse conversations that help elucidate the male contraception field, and that these discussions afford us all the opportunity to understand and imagine who will use, benefit from, and advocate for male contraceptive methods.