Durham, NC – Male Contraceptive Initiative (MCI), a private non-profit foundation based in Raleigh, NC, has released its first consumer research study. It is considered the largest survey in the United States in the last ten years exclusive to sexually active men ages 18-44 to better understand their attitudes, needs and motivations regarding the future of male contraception as a family planning method.
The organization collaborated with San Francisco-based MLF Marketing to conduct the study and engage with men about their perceptions and needs with respect to male contraception. It is an effort to quantify the potential market for novel, new male contraceptives and the findings are considerable:
Additionally, men are most interested in a non-hormonal pill and other forms of non-hormonal contraception that are safe, effective, and reversible. “This study is a critical step for both quantifying the market for new male contraceptive methods, as well as identifying the kinds of methods men are most interested in,” said MCI Executive Director Heather Vahdat.
The report is available on the MCI website (www.malecontraceptive.org).
About Male Contraceptive Initiative: Male Contraceptive Initiative works to bring new male contraceptives to market. We accomplish this through direct funding, technical support, research, and advocacy. We believe that couples deserve options and that we offer the biggest potential impact by focusing on male contraceptives.
About MLF Marketing: MLF Marketing helps small and medium organizations understand their consumer, quantify their opportunities, and develop business strategies by conducting primary research and mining relevant secondary data.