(Image courtesy of James Heilman, MD - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=22535295)
The contraceptive patch is a small, flexible, adhesive patch worn on the body for 3 weeks, and is removed for the fourth week to allow for menstruation. The patch continually releases the hormones estrogen and progestin, which prevent ovulation and thicken the cervical mucus to prevent pregnancy.
Understanding People's Needs: The Importance of Market Research in Developing New Male Birth Control Methods
The quest for effective and reliable male birth control methods has gained significant attention in recent years thanks to the efforts of organizations like MCI. While advancements in contraceptive options for women have also been substantial, the limited choices available to men underscore the need for innovative solutions in order to provide safe, effective contraception for all genders. Developing this next generation of birth control methods requires developing a deep understanding of people's needs and preferences, which is where market research plays a vital role: offering valuable insights that shape the design and development process. In this blog post, we will explore why understanding people's needs is crucial and make a compelling case for conducting market research in the realm of male contraception.